Where Business Insight Meets China Market Access — Our Story

Sinowise Discovery

Headquartered in Shanghai, provides customized services for international buyers and business delegations — including procurement‑focused factory visits, industry study tours, sourcing agent services, event planning, and incentive travel programs. With deep local resources and exclusive industry access, our project teams deliver end‑to‑end execution, ensuring every project yields real business outcomes, rather than a superficial site‑visit.

Meet the Founder

Will Wang is a China‑born entrepreneur who spent over 20 years with the Investment Promotion Agency of the Ministry of China Commerce (CIPA), where he led cross‑border trade and investment promotion programs, before founding Sinowise Discovery in Shanghai in 2021.

His core mission is to help overseas clients clarify three critical questions before they enter the Chinese market: what to do, what to protect, and what to verify — from supply chain assessment and supplier verification to market entry strategy and on‑ground execution.

With deep experience in investment promotion, international trade, and business consulting, Will brings both strategic perspective and pragmatic local execution to clients exploring the China market. He has led procurement missions, hosted trade delegations, facilitated direct manufacturer negotiations, and supported multiple companies in evaluating their market entry pathways.

Connect with Will  on LinkedIn.

1. Our mission

We exist to deliver high‑value, business‑driven China market experiences for global enterprises, investment delegations and industry stakeholders.

Every programme we build is purpose‑oriented: to unlock supply‑chain opportunities, foster industry‑level exchange, enable strategic benchmarking and support cross‑border commercial cooperation. Our portfolio spans supplier verification & procurement, high‑level business dialogue, industry‑learning immersion, corporate event delivery and selected premium lifestyle‑relocation services. We operate with full professionalism, cultural awareness and strict commitment to safety, confidentiality and service quality.

We open access to leading Chinese manufacturers, industry champions, government investment‑promotion bodies and industrial parks. Our work turns every China‑focused project into concrete commercial opportunities for our partners.

2. Our Core Expertise

Exclusive Industrial Access – Direct connections to leading manufacturing enterprises, government investment‑promotion authorities, industrial‑park management teams, industry‑association leadership and technical experts. We secure closed‑door meetings and site‑visit permissions unavailable through standard public‑channel booking.

Fully Tailored Business Solutions – Every project is built to match your specific commercial objectives. No generic pre‑packaged itineraries, no one‑size‑fits‑all templates. We adapt scope, access levels and deliverables strictly around your business priorities.

Cross‑Cultural & Market Competence – Deep practical understanding of business etiquette, negotiation norms and market realities across Europe, the Middle East and North America. Our multilingual team (Chinese, English, Arabic) supports every phase of your project.

End‑to‑End Project Delivery – From initial requirement briefing and custom‑solution design, supplier shortlisting and meeting coordination, through on‑site execution to post‑trip follow‑up, order support and market intelligence hand‑over. We manage every detail as your single point‑of‑contact in China.

3. Who We Serve

Business Missions & Supply‑Chain Projects — Bespoke factory verification, supplier matchmaking, procurement agency and market‑entry support.

Our clients: Multinational corporations, industrial SMEs, renewable‑energy importers & EPC contractors, industry associations, overseas business‑consulting firms & trade‑promotion agencies.

Executive Immersion & Corporate Events — Executive industry‑benchmarking study tours, high‑level delegation exchanges, corporate‑event delivery and incentive‑travel programmes.

Our clients: Corporate leadership teams, investment‑focused delegations, corporate travel & event planners, trade‑body representatives.

Lifestyle & Expatriate Relocation Services — End‑to‑end settling‑in support for senior expatriate executives and high‑net‑worth households based in China.

Our clients: Expatriate executives, core international talent, family offices & high‑net‑worth families.

4. Our Guiding Principles: Safety, Trust & Accountability

At Sinowise Discovery, every project is built upon three non‑negotiable core principles: uncompromising safety standards, genuine cross‑cultural respect and dedicated client‑focused care.

We treat client trust as our highest priority. We uphold rigorous safety protocols, deploy experienced local project teams, and fully respect diverse customs, business cultures and religious sensitivities. Confidentiality and discretion are embedded in every workflow, including formal NDA support for sensitive high‑stakes business delegations.

We create secure, well‑managed conditions for our clients to conduct business, build partnerships and explore China’s market with full confidence.

5. Our Values

Excellence — We uphold high‑grade standards across planning, field execution and post‑project support, delivering consistent, seamless business‑oriented outcomes.

Respect — We honour diverse business cultures, stakeholder expectations and local practices, building authentic, constructive cross‑border business connections.

Safety & Privacy — Client well‑being, project confidentiality and sensitive business information are non‑negotiable priorities, backed by structured protocols and strict operational discretion.

Integrity — We operate with full transparency, honest communication and clear accountability in all engagements, earning long‑term trust with our international clients and partners.

Our vision

Sinowise Discovery aims to be your trusted single‑point business partner for complex China‑market projects.

Thank you for considering Sinowise Discovery as your partner in China.